If you are scrolling through your Facebook feed, most likely you will get ads of businesses near the place you are currently at. For example, if you are downtown in San Diego, whatever street you are on, most likely you will get an ad about the bakery or grocery story near you. That of course is being determined based on your IP address, but also based on your interests. See, whenever you like some kind of post, Facebook as well as other social media giants, well save that interest of yours, and utilize it to send ads related to that interest.

Same things happens for pretty much any platform you use and submit personal information. And that is kind of the problem, with what we have today (without cryptocurrencies.) Using though cryptos, you are empowered and able to decide how you want to use and share your data. The whole idea of cryptocurrencies is their ability of decentralization and privacy.

There are many innovative ICOs that are starting to incorporate this technology with a purpose of saving people from information distribution (to marketers etc.) Rentberry is one of those ICOs, determined to allow each tenant to profit from their data anyway they want, without selling that info to secondary marketing companies. Not only that, but if someone does want to share their information on their interests etc, they can decide to do so and be rewarded for that in the form of the BERRY token. So essentially, people can profit from their every day activities, if they decide to share such information with the secondary marketing companies. So not only is their privacy protected, but they can even profit from it. Cool right?

If you read paragraph 3.4 of their white paper, there is a great breakdown of how this works and how tenants are empowered to share their data, in exchange for rewards. You can find all info here: https://rentberry.cryptonomos.com/