Throughout the past few weeks, I have had people e-mail me, asking me what’s the best way to evaluate an ICO and whether it will be worth anything both short term and long term. Guys, before we get this conversation started let me make one thing clear: if you are looking for short term gains, please just trade cryptocurrencies. It will be a lot faster, safer and you can swing in and out of a bunch of different coins easily, without being locked into a cryptocurrency for a long period of time. At the same time, I personally view trading as gambling.

But for anyone that is really looking to invest in a company (in a similar way someone would invest in an IPO) then I have good news for you. ICOs most of the times attract investors (instead of gamblers) that are looking for the discounts (which is the only reason someone would buy at a token sale stage.) Personally, I tend to prefer ICOs that sell their tokens at a discount of 60% or more. If I am going to go through the risk of buying a coin that isn’t even guaranteed to be trading on an exchange, I need to leverage the situation as much as possible, and lower my risk. So ICOs that are not offering say a solid 50% discount one way or another, I don’t like them too much.

Now, as I’ve mentioned before, there are 2 types of startup ICOs: the ones that have “a vision” and are selling a dream, and others that have a working product and existing clients. I tend to prefer the later, since they already have some kind of an idea on the difficulties and struggles they will face. So essentially, if I look at an ICO that provides a discount lower than 60%, I may make an exception to my rule, if it’s already established.

That is the case with Rentberry, an ICO with a live token sale. Actually, they meet both of my standards: the “existing platform” rule and high discount rule. Ordinary investors could only buy up to a 33% discount (which is generous but still lower than I would like) however people that can pay $50,000 worth of BERY tokens, can get up to 80% in discount. That is HUGE!

But even if you are not capable or don’t want to pay $50k worth of their tokens, they solidly meet my #1 standard/rule of having a product and most importantly: existing clients.

Search diligently and happy crypto investing!